Press Releases

Competitive parents 'brain-dead' when it comes to child's safety

TORONTO, December 2009
Hockey has been adrift in products targeting parents willing to invest a lot of money to improve their child's game. With such a focus on their children's performance, have they neglected their safety? A helmet that addresses current medical research findings is needed.

There is only one certified, child-specific helmet on the market, and it hasn't seen a redesign since its conception in 1993. Parents have only one other option – to buy a scaled down version of an adult helmet, which doesn't protect a young developing head the way it should. Parents should be concerned about the lack of options in children's helmets. As Adele Labine-Romain says, "even finding a properly fitting face mask is next to impossible", a mother of a six year-old hockey player.
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