PackagingWe firmly believe that appearance (well, we are an industrial design firm!) is integral to a successful product. Not only should the product be great, but the package it comes in needs to catch the attention of the consumer and show off the product. First impressions can make the difference between your product being picked up and looked at, and being passed by. In the highly competitive retail world where shelf space is at a premium, there is no room for error.
Research conducted by Wharton and Perception Research Services have shown that engaging a consumer to look at your product not once, but twice is a great predictor of purchase. When it comes to dressing up your product, we firmly believe that the package must combine attractiveness and functionality to be a success.
Our package design process starts with sitting down with you and understanding what it is you want. From there, we undergo a thorough analysis of the marketplace to understand your competition and how consumers see and react to each product. Understanding how your product would be displayed at retail is key in the design process. We ensure that the package will face properly, not looked dented and crushed, stay upright, and other challenges packages are faced with in the retail environment. Our design team at Impact Machine then incorporates elements from our ‘ALL-INCLUSIVE’ design process into the creative process. This means we consider various materials and shapes, manufacturing abilities and costs, shipping efficiencies, and how the package represents your brand.
Packaging is a billboard for your brand. Our goal is to provide you with a great package design that will drive sales and ensure continued success.